04The Visual Identity Matrix
The Badge
Primary Mark — WhiteDark ground
Primary Mark — BlackLight ground
Secondary — TextDark ground
Secondary — TextLight ground
Construction
The mark is built on a central axis. The magpie sits in profile, head turned back over the shoulder — looking to the past, facing the future. The numerals "19" and "33" flank the bird, vertically aligned to the torso, set in a high-contrast Didone serif.
- · Magpie — Newcastle's symbol
- · 19 / 33 — the sacred year
Min. clear spaceMinimum Size
120px80px48px32pxNever reproduce the logo below 32px in digital or 12mm in print. Below this threshold the magpie's feather detail and the numeral contrast are lost.
Misuse
No recolouringNo stretchingNo rotationNo outline